Juicy Fruit gum was taken off the market during WWII to be included in C-Rations, it was released back to the general public at the end of the war.
Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations. When the gum was re-introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and "Juicy Fruit" bracketed between two stylized chevrons, the latter a motif meant to echo the "Wrigley arrow" element used for Wrigley's Spearmint since 1893.[8] The bright yellow background remained into the 21st century, with variations since 2002 turning the arrowhead-like chevrons into the corners of an elongated smile under the brand name.[8] Juicy Fruit is still widely popular today.[citation needed] @Curionic
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